AV Club
Challenge:
AV Club was looking for more efficient ways to streamline their
existing processes and to build a loyal customer base quickly to make their mark in the Auckland party scene.
Solutions:
Boost their online presence through Messenger Marketing by converting Facebook comments into Messenger subscribers and building guest lists, broadcasting special offers to the subscriber base, and using the chatbot ability to automate guest lists and other admin functions to maximise their time.
Results:
- 10,000+ active subscribers in Messenger
- Messaged over 7,500 people from comments on posts
- Automated responses to over 50,000 messages they've received (generated by IzzyAgents & direct enquiries)
- Average open rates in one month as high as 93.44% & click through rate of 74%
- IzzyAgents campaign generated 1,422 votes to win the award
"IzzyAgents was absolutely instrumental to AV Club's winning the Nightlife Venue of the Year for the first time this year. IzzyAgents helped us to achieve an estimated 1,422 votes, which was a game-changer in our goal to win the award.
Winning the award is a testament to the success we have had working with IzzyAgents and Josh. Having first started together in November 2018, the chatbot has increased attendance at our club, it frees up our time and drives ticket sales. We make sure to use IzzyAgents in every campaign as it is a complete no brainer.
Our average open rate in January was 93.44% to an average of 8,233 guests. Way higher than anything else I have ever heard of.
What this means for me and AV Club is I don't need to worry about people missing what events are on. They always know and are always looked after.
We also send daily messages about dress code, upcoming events, lost property, etc. This used to take up a lot of my time and was a real pain. I needed to monitor the inbox and write replies quickly which was a big distraction from what I want to focus on. IzzyAgents fixes this, providing people with immediate answers 24/7 without me needing to do anything. If we need to speak with them, it collects the information we need and tells me I need to respond. This saves us hours a week and most importantly, I don't need to worry about missed
messages and checking the inbox all the time.
Great team and a great product, cannot recommend enough."